BBC Radio 1’s Greg James and author Chris Smith have issued an apology following criticism over a remark made about a glass eye during the announcement of their latest children’s book, sparking a debate on disability representation. The comment, intended to reference Roald Dahl‘s The Twits, was made in a promotional video for their new book, “The Twits Next Door,” part of a series commissioned by the Roald Dahl Story Company.

What did Greg James say about The Twits, and how is it connected to disability?
The video aimed to brainstorm ideas to make the book’s characters, inspired by Dahl’s infamous duo, appear “more revolting.” Illustrator Emily Jones’s suggestion of a glass eye led to Smith’s controversial remark: “That’s it. What a disgusting pair of Twits!” This led to accusations of promoting a “negative representation” of disability.
Hello! Regarding our new Twits story announcement video from this morning:
— Greg James (@gregjames) April 5, 2024
We are so sorry to have caused offence with the launch video. It was absolutely not our intention. And we apologise unreservedly. It’s now gone. We understand that words matter and we pride ourselves on…
Responding to the backlash, James posted an apology on the social media platform X, stating, “We are so sorry to have caused offence with the launch video. It was absolutely not our intention. And we apologise unreservedly. It’s now gone. We understand that words matter and we pride ourselves on championing and welcoming everyone into the magical world of children’s books.”

The duo clarified that their comment was an attempt to pay homage to one of Dahl’s pranks and not intended to offend.
“We are devastated that it’s come across like this but completely understand why there is anger. And we appreciate everyone rightly calling it out.”
Greg James, ‘The Twits Next Door’ Co-author
The Twits authors face backlash
When there's positive representation of disabilities in children's books, children with disabilities feel seen and heard, and their friends and classmates treat everyone the same. There is nothing at all revolting about prosthetic eyes, we think they're brilliant (1/2)
— RNIB (@RNIB) April 5, 2024
The Royal National Institute of Blind People highlighted the importance of positive disability representation, noting, “There is nothing at all revolting about prosthetic eyes, we think they’re brilliant.” Similarly, Lady Tanni Grey Thompson and disability charity Scope reiterated the need for inclusive attitudes and diversity in children’s literature.
Positive disability representation in kid's books help improve attitudes and inclusion.
— Scope (@scope) April 5, 2024
So what can we expect of negative representation like this?@gregjames, Chris Smith and @PuffinBooks – consider the role you play in improving attitudes, especially towards disabled kids. pic.twitter.com/16GxG8elUW
Dr. Frances Ryan, a columnist and author, pointed out the inadvertent ableism, suggesting the incident as a sign that the publishing team needs greater diversity.
“Everyone makes mistakes and the ease with which ableism sneaks out shows how pervasive it is. But if not a single person in your team spots a trope, it suggests your team desperately needs to be more diverse.”
Dr Frances Ryan, ‘Crippled’ Author
This controversy comes as James and Smith join other authors in creating new stories based on Dahl’s classics. “The Twits Next Door,” set for release in August, introduces the Lovelies, who move next to the notorious Twits, igniting a new storyline of mischief and adventure.
Read: Should classic books be rewritten for modern sensibilities? Experts say no
TV presenter Konnie Huq, comedian Adam Hills, and author Adam Kay are also set to contribute to a Dahl-inspired collection, “Charlie and the Christmas Factory,” further expanding the beloved author’s literary universe.